The Raptors unveiled the team-branded Nike Pro Hijab on social media Friday.
The hijab, which features a Raptors claw on one side and a Nike Swoosh on the other, was “inspired by those brave enough to change the game,” the team said on Twitter.
The tweet included a video of Muslim women playing basketball. In the video, a woman says: “Growing up, I didn’t have so many role models that looked like me.”
“It’s about Muslim females not having to give up their identity or feeling like they have to sacrifice some portion of their identity, but also still play whatever sport they want.”
The club collaborated with the Raptors to launch the branded hijab.
They also thanked the Raptors for recognizing the role Muslim women play in “changing the culture around sport” in the city.
Amreen Kadwa, founder and executive director of Hijabi Ballers, said the Raptors were accommodating and respectful of the club and what they needed to bring to the hijab to market.
“It’s one thing to do a launch. But it’s another thing to actually involve the local community and involve the athletes that are going to be using these hijabs, so that was really nice of them to involve us in the process,” Kadwa told CNN.
The 24-year-old founder said the response has been overwhelming.
“With the Raptors releasing a hijab to this market of hijab-wearing athletes, it shows that they’re a team that actually truly respects diversity and inclusivity and will take that extra step to involve Muslim athletes in their growth as a team and organization,” said Kadwa.
The branded hijab sells for $40 at the Real Sports Apparel store at Scotiabank Arena in Toronto. It is currently not available online.