School of Journalism and New Media | Chicago Bulls broadcaster teaches at University of Mississippi School of Journalism and New Media


An NBA broadcaster who has spent more than two decades in the sports industry and 12 as the radio play-by-play announcer for the Chicago Bulls taught broadcasting classes last week at the University of Mississippi School of Journalism and New Media.

Chuck Swirsky, who enters his 22nd season as an NBA broadcaster and his 12th season for the Chicago Bulls, said he is teaching students how to stay ahead of the pack in the competitive world of sports promotion. He spoke to a TV Reporting class about the art of listening, asking questions and knowing your subject matter. And he discussed about how to succeed in business and find your skill set in a Media Performance class.

“I will be speaking to the staff of Rebel Radio and meeting with the NewsWatch staff,” he said last week. “I hope my experience and passion for people and journalism will create awareness and curiosity about the ever-changing industry we are currently in.”

Swirsky is the pre- and post-game reporter for Bulls TV for all home games. He contributes regularly to, and he can also be found on Twitter communicating with Bulls fans. He joined the Bulls from the Toronto Raptors, where he served as the team’s television play-by-play announcer for seven seasons. Before that, he called action for the Raptors radio broadcasts for three seasons.

Debora Wenger, assistant dean for Innovation & External Partnerships, said students who aim to be sports broadcasters have learned a lot from Swirsky’s instruction this week.

“So many of our students love sports journalism that, when we had a chance to bring Chicago Bulls announcer Chuck Swirsky to campus it was a no-brainer,” she said. “Mr. Swirsky will be speaking to a number of our sports promotions classes and working in one of our video reporting courses to help students craft sports-themed stories. They’ll get a chance to be coached by a sports broadcaster who is at the top of his game.”

Swirsky said he was introduced to the University of Mississippi by a friend whose daughter was attending. “I fell in love with the campus and Oxford,” he said. “I visit frequently and truly enjoy the people and lifestyle. I’ve always had a passion to share and give of myself to others, and when Dean Will Norton suggested I instruct for a week, I accepted immediately.”

Swirsky was the host of the Chicago Bears Radio Network for 10 years and held similar responsibilities for the Chicago Cubs Radio Network for 12 seasons. For the past five seasons, he has filled in as play-by-play announcer for the Chicago White Sox on the White Sox television network. He is a member of the Chicago Sports Hall of Fame, the WGN Radio Walk of Fame, and the Illinois Basketball Coaches Association Hall of Fame.

“My advice to people interested in sports broadcasting is to be yourself,” he said. “We are all unique. We have a different vibe. That’s beautiful. The key is to take your skill set, and polish your strengths, and work on your weaknesses. You can’t teach fire, passion and enthusiasm. We can teach technique, process and writing. I intend to encourage, inspire and engage students during my week at the University of Mississippi.”


For more information, contact Assistant Dean Debora Wenger at 662-915-7146 or