Internationally acclaimed milliner and style icon, Jay Cheng, is known for her contemporary adaptation of traditional millinery techniques. This weekend from
August 7 to 9, she launches DIGIWKND, a Jaycow Millinery/Block Common digital pop-up in support of the Daily Bread Food Bank, with scheduled events and special guest appearances all weekend long.

Live streamed on Instagram @jaycow_milliner, guests are invited to join a studio workshop tour on Saturday, August 8 at 1pm (EST), and live hat making sessions on Friday, August 7 at 11am (EST), Saturday, August 8 at 9am (EST), and Sunday, August 9 at 7pm (EST).

On Friday, August 7, the pop-up kicks off with a tour and live conversation with the Daily Bread Food Bank team. Jaycow Millinery will be donating $25 from every hat sale to the organization.

Special guests include musician and CBC host, Odario, artist and creator Callen Schaub, artist,model, and actress Win Kuplowsky, HerCastleGirls Carcia and Telly Campbell, actor and model Phil Luzi, activist and artist Dapper Mindy, style icon JP Michaels, performer and composer Bevan Bühler, and musician Pluko.

Musician Pluko will be joining for the LIVE Hat Fashion Show on Friday, August 7 at 7pm (EST)and providing the soundtrack for the show from his latest album “COLORBLIND”, out now.