The Hockey News and BetMGM have come together for a multi-year partnership to have BetMGM become the exclusive sports betting partner of the storied hockey publication.
Under the deal, The Hockey News staff will work together to produce print and video content with unique insights into the game from a betting perspective. Under the partnership, The Hockey News will have access to BetMGM’s oddsmakers to utilize a betting-focused perspective into future articles and podcasts.
“When looking for the best sports betting partner for our readership, trust and brand positioning were key
factors,” said W. Graeme Roustan, owner and publisher, The Hockey News. “BetMGM is a trusted, well-known operator and we couldn’t be more excited to have found a long-term partner for our sports betting-related content.”
BetMGM will have a presence on both the print and digital side of The Hockey News. BetMGM will have visibility through print ads in The Hockey News magazine, a publication reaching more than a million readers, and will be integrated into digital ventures such as social media and videos.
“The Hockey News has long been the trusted leader
among hockey fans for the best news and analysis,” BetMGM Chief Revenue Officer Matt Prevost said. “They’re an ideal partner for BetMGM to reach one of
the most passionate and knowledgeable fan bases in all of sports.”
To learn more about BetMGM, click here.